Are You A Traditional Guest House Marketer?
Nov 12th, 2009 by admin
Are you a traditional guest house marketer? You pay for ads in travel publications, you pay to advertise with online accommodation sites… sites where you compete with every other average Joe-Guest-House-Owner for the top spot. We all know how the big brands interrupt us……..
In other words they pay to interrupt and never take time to create an opportunity where they can cultivate relationships.
According to HubSpot; in order to cultivate relationships we need to……..
- Listening — Every guest house owner needs to listen. You need to listen to your competitors, your customers, your prospects — your community. Social media sites like Twitter, LinkedIn and Facebook make this easier.
- Reach — Reach is important to any marketer. It's the number of people you can communicate with directly via email, telephone, or any other channel. Social media tools made it easier to build [networks].
- Nurturing — Nurturing is another critical marketing task for all guest houses. ….., you need to build trust with potential customers and educate them about your guest house. Social media facilitates the development of personal relationships at scale. This makes it an ideal tool for nurturing……[my edits .... swapping company for guest house] HubSpot
But this is new to you. That's true. The problem is that it's not true for many of your potential guests. And everyday more and more adopt online social tools.
Here's a few messages from our guest as listed in the Cluetrain Manifesto on social media:
We are immune to advertising. Just forget it.
We are not seats or eyeballs or end users or consumers, we are human beings – and our reach exceeds your grasp. Deal with it.
We'd like it if you got what's going on here. That'd be real nice. But it would be a big mistake to think that think we were holding our breath.
What questions do you have, on adopting an online marketing strategy —- using social media like twitter?
Posted via email from The Fisherman’s Secret
